五感图

抖音打击恶意营销号：某著名科技品牌长期遭负面信息攻击，涵盖产品事故现场、舆情争议等内容_我的网站

神盾局特工

A |

(File) China's new Ambassador to Australia Liu Jinsong Photo: official website of Chinese Embassy in AustraliaChina's new Ambassador to Australia Liu Jinsong arrived in Australia on Monday afternoon to assume his new post, according to a release from the Chinese Embassy in Australia.
In written remarks upon arrival, Liu said Australia is an important country and that he feels deeply honored and responsible to serve as the 16th Chinese ambassador to Australia, likening his new role to taking over the baton in a relay race.
Chinese Consul General in Sydney Wang Yu, representatives of the Chinese community and Chinese enterprises in Australia, as well as Australian officials, welcomed Liu upon his arrival, according to the release.
Thirty years ago, as a young Chinese diplomat in charge of Asia-Pacific cooperation affairs, I first set foot on Australian soil, yet I did not feel like a stranger… I could see here the same vast and expansive landscapes as those of my hometown of Xinjiang, Liu said.
China and Australia have no historical grievances or fundamental conflicts of interest. Their economies are highly complementary and their cultures could really enrich each other. The prospects for cooperation are promising, while properly managing differences and expectations is also crucial, Liu noted in the written remarks.
"I will perform my duties with dedication, listen with an open mind, safeguard China's national interests, implement the consensus reached by the leaders of the two countries," Liu said, adding that he will serve as a guardian and promoter of the China-Australia comprehensive strategic partnership.
Liu succeeds Xiao Qian as China's ambassador to Australia. Liu previously served as Director General of the Department of Asian Affairs of the Chinese Foreign Ministry. The ministry's website currently lists Shen Minjuan as Director General of the department.
Global Times
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B | 8 月 25 日消息，“抖音黑板报”公众号今日发布了《抖音关于治理恶意营销号炒作涉企信息的公告》，称平台近期监测发现部分恶意营销号通过造谣虚构、侮辱贬损、商业诋毁等黑灰产行为，严重损害企业与用户合法权益，破坏平台生态。

C | 注意到，“抖音黑板报”还公示了部分案例，其中提到某著名科技品牌长期被黑，有 59 个账号长期汇总并集中发布其负面信息，涵盖产品事故现场、股价波动、舆情争议等多维度内容。

D | 具体如下：案例一：通过虚构企业不实信息误导公众此类行为表现为编造企业违法、质量造假、财务暴雷等不实信息，或断章取义拼接素材误导公众。

E | 例如有 13 个营销号通过剪辑图片、曲解背景等手段，捏造某著名运动品牌“捧高踩低”等不实言论，已对相关账号进行处置；另有 236 个账号编造某知名本土饮品品牌不实信息，通过绑定民族情绪实现营销变现，其中行为严重的 86 个已被处罚，其余通过健康分等形式对用户进行引导教育。案例二：通过矩阵账号实施水军团伙攻击固定品牌此类行为表现为矩阵账号集中发文、统一话术刷屏，短时间内批量投稿带节奏围攻企业。例如有 22 个账号针对某著名驱虫药品牌周期性集中发布模板化黑稿，以新闻体形式引用真实性存疑的负面信息进行避雷引导，投稿素材同质化、视频结构高度模板化，且每周定点发布，其中 16 个账号已被处置，其余通过健康分等形式对用户进行引导教育。案例三：通过长期集纳企业负面内容恶意引流此类行为表现为长期收集企业零散负面信息，刻意制作负面合集视频损毁商誉。例如有 59 个账号长期汇总并集中发布某著名科技品牌负面信息，涵盖产品事故现场、股价波动、舆情争议等多维度内容，同时在画面中以醒目文案的形式发布极端攻击性、贬低性内容，呼吁用户不要购买该品牌产品，其中 28 个账号已被营销号模型识别并处置，其余通过健康分等形式对用户进行引导教育。据“抖音黑板报”公众号披露，近一个月，平台依据“账号健康分规则”，累计处置恶意营销号相关违规短视频 145.34 万条、违规账号 59.75 万个，具体包括但不限于内容减少推荐、下架违规视频、限制甚至封禁账号投稿功能及变现权益等措施。