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华强北：APEC助推中国科技产品热_我的网站

明日之子

一 | 　　深圳8月13日电 题：华强北：APEC助推中国科技产品热　　记者周科、王丰、杨深深　　在深圳，一条全长不足千米的街道，正成为全球“科技扫货”的热门目的地。

二 | 它就是华强北，被称为“中国电子第一街”。 Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.

LONGi
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.

At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
Zhong Baoshen delivers remarks at the partnership launch ceremony.

Zhong Baoshen delivers remarks at the partnership launch ceremony.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
Rouven Kasper speaks during the launch ceremony.

Rouven Kasper speaks during the launch ceremony.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
Charles Jiang explaining the product development philoshophy of LONGi

Charles Jiang explaining the product development philoshophy of LONGi
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
FC Bayern legend Roy Makaay attends the launch ceremony.

FC Bayern legend Roy Makaay attends the launch ceremony.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi

As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。随着亚太经合组织（APEC）第三十三次领导人非正式会议的临近，这条街道的人气愈发旺盛。　　上午10时，赛格广场、电子科技大厦等专业市场人头攒动。不同肤色、不同语言的境外客商拖着行李箱穿梭于档口之间，询价、试戴、打包“一条龙”。华强北街道党工委书记陈炯文介绍，华强北日均客流量75万人次，每天接待外国人超8000人次，商户销售外贸占比普遍超过七成。　　来自南非的扬维克·哈廷就是其中的一员。　　哈廷在香港工作，此行专程抽了一天时间来深圳。“我今天大约10点抵达这里，计划下午4点左右离开。”他在华强北电子市场买了一块充电宝，还修好了自己的笔记本电脑和女儿的手表。　　吸引他的，不只是实惠的价格。“在这里几乎什么都能买到。”哈廷说。　　哈廷并非个例。

三 | 来自美国的布赖恩·拉莫特-阿里斯正忙着挑选无线耳机；韩国游客李海美和男友刚下飞机便直奔华强北；印度商人马尔·考永拖着行李箱走进电子科技大厦，一副AI眼镜让他停下了脚步……　　数据是热潮的最直接体现。今年前7个月，华强北AI产品全品类销售额同比增长55%以上，其中AI眼镜销量激增100%，无人机、机器人销量增长60%至70%。

四 | 　　这股“扫货”热潮背后，是多重因素的叠加发力。　　今年是APEC“中国年”。深圳作为今年APEC第三十三次领导人非正式会议的举办地，这里的机器人、AI眼镜、无人机、翻译耳机、3D打印设备、智能穿戴等高新科技产品，成为吸引海内外游客的闪亮名片。不久前，成都已举办APEC数字和人工智能部长会议，通过了《2026年APEC数字和人工智能部长声明（成都声明）》。APEC各经济体数字化进程持续加快，对高算力、便携化智能终端需求旺盛。

五 | 　　深圳海关数据显示，2026年前两个月，深圳对APEC其他经济体出口自动数据处理设备及其零部件366.6亿元，同比增长6.1%。AI相关的电子元件、电脑零部件进出口同比增长37.1%，对深圳外贸增长贡献度达38.3%。　　政策红利也在持续释放。240小时过境免签政策全面落地，“离境退税2.0”将“即买即退”搬到了商场柜台，同时华强北系统推进国际化街区建设，完善了双语标识、外卡支付、离境退税等全链条配套。　　商户江小林在华强电子世界经营多年，他告诉记者：“对外国游客来说，华强北的产品性价比非常高，一般都是带着全家人过来买产品，很多人‘空手来、满箱走’。”　　更关键的是华强北自身的产业能级跃升。在这片1.45平方公里的土地上，集聚着35家专业市场、超11.5万家经营主体，向全球供应超百万种电子元器件和消费类电子产品。“以往，外国游客来华强北更多是采购电子配件，现在智能机器人、AI穿戴设备、智能小家电等消费类电子产品备受外国游客青睐。”智品库联合创始人蒙杭方说。

六 | 　　如今，华强北跑出了“上午设计、下午打样、次日量产、一周出海”的科创速度。最新数据显示，华强北电子产品出口覆盖全球190多个国家和地区，全年发出的超10亿件快递中，四成发往海外。“线上种草、线下体验、全球采购、跨境销售”的新模式正在华强北加速成形。　　哈廷从华强北出来时，手里提着“新宝贝”，坏掉的“老伙计”也满血复活。“我和我的家人还会再来。”他一脸满足地说。