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A | As Israel gears up for a possible ground invasion of Gaza following the devastating terror attacks by Hamas, the U.S. is pushing for a safe passage for civilians to flee.The Biden administration is in active discussions about the issue with Israel and Egypt, White House spokesperson John Kirby said on Wednesday, though no breakthrough has been reached on a humanitarian corridor or other action.The Rafah border crossing from southern Gaza into Egypt, the only route out, has been closed."Civilians are not to blame for what Hamas has done," Kirby said. "They didn't do anything wrong, and we continue to support safe passage."

On ABC News Live at 8:30 pm on Thursday, Oct. 12, ABC News' James Longman, Matt Gutman and Ian Pannell look at the horrendous toll from Hamas' massacre, the Israelis and Palestinians caught in middle and what comes next.

Kirby added, "Civilians are protected under the laws of armed conflict, and they should be given every opportunity to avoid the fighting."Secretary of State Antony Blinken, leaving Washington for Israel to show support, said the issue of safe passage is "complicated.""But we want to make sure to the best of our ability, and I know that Israel to the best of its ability, that civilians are not harmed," he said on the tarmac in Washington. "But Israel has to take steps to defend itself."As the violent conflict stretched into its fifth day, at least 1,200 people have been killed in Israel and 2,900 injured. In Gaza, 1,100 people have died and 5,184 are injured.The ground offensive Israel could launch is expected to result in an increase of casualties on both sides.President Joe Biden has spoken to Israel Prime Minister Benjamin Netanyahu four times so far, including earlier Wednesday.With concerns mounting over civilian casualties, Biden, speaking to a gathering of Jewish community leaders, reiterated his support for Israel but also recounted what he said was his recent message to Netanyahu."I've known Bibi for over 40 years and [we have a] very frank relationship," Biden said, recalling one of their recent conversations. "One thing that I did share is that it is really important that Israel with all the anger, frustration and it just cannot explain it, that exist, is that they operate by the rules of war. The rules of war. And there are rules of war."Kirby, asked Wednesday if the U.S. has done anything to try to deter Israel from the ground offensive or if Biden has asked Israel to show restraint, deferred to the Israeli military to talk about their plans.But Kirby did briefly, and forcefully, comment on the question generally, stating, "Nobody wants to see any more innocent life lost.""None. Nobody," he said. "No matter who you are. If you're an innocent civilian, you didn't cause this. You didn't ask for this. And you shouldn't be having to fear for your life. Nobody wants to see that happen.""And I think it's important to remind that, especially on the Palestinian side, Hamas is directly endangering their lives. hospitals and schools," Kirby added. "They didn't ask for that either. And Hamas doesn't speak for the majority of the Palestinian people or their aspirations for peace and security."The White House spokesperson also stressed the importance of getting humanitarian assistance to civilians in Gaza.As for American citizens still in Israel, Kirby said the State Department is in touch with them to establish a connection and see if they want to leave.。

B | 北京时间1月10日，苹果计划在第一季度将其新iPhone的生产量削减10%，这清楚地表明，其忠实的用户基础不是“取之不尽，用之不竭”的资源，也不能用其服务产品来睡在“功绩书”上。苹果需要在其所涉足的所有市场上更具竞争力，而不是依赖其庞大用户群的网络效应。无论我们看到苹果的困境是由于关键市场需求的低迷，如中国（如苹果首席执行官蒂姆•库克（Tim Cook）在致投资者的公开信中所说），还是苹果自身的失败，或两者兼而有之，苹果在智能手机销售列表中的排名似乎会下降。目前，苹果是继三星和华为之后的第三大智能手机制造商。

C | 此前，华为被授予智能手机市场领导者的称号。如果苹果不能以很高的价格出售大量的手机，并且不愿意降价，那么其他手机制造商将在全球市场上超越中国市场。从中长期来看，iPhone销量的下滑只会削弱苹果利用大用户群光环效应的能力。

D | 到去年年底，全球iPhone用户估计达到10亿。在其他市场，苹果的产品和服务必须在自身的优势上与竞争对手竞争，而iPhone光环效应（鼓励用户购买其他苹果产品）的帮助将减少。苹果将不可避免地面临这样一个事实：目前，在非iPhone用户中，苹果产品的竞争力并不强。在没有大量iPhone用户支持的情况下，苹果在市场上竞争的最好例子是耳机市场。

E | 在相对较小的“完全无线”耳机市场中，按销售额计算，苹果公司的飞机占市场的83%。凭借其Beats品牌，苹果也在高端耳机市场处于领先地位。这两个品牌使苹果成为耳机市场三大巨头之一（索尼和哈曼是另外两个）。苹果电视（没有iphone的帮助）在4K流媒体设备市场也有很强的竞争优势，仅次于亚马逊Fire。在其他市场，苹果的其他产品和服务，不需要iPhone的帮助，表现不佳。尽管有大量iPhone用户的巨大帮助，苹果音乐在美国的营销策略还是非常成功。在全球范围内，苹果音乐未能削弱Spotify的市场份额，付费用户的数量仅为后者的一半左右。苹果在智能音箱销售方面远远落后于亚马逊和谷歌。就个人电脑的销量而言，它仅排在第五位，在整体市场上表现不佳。

F | 在视频服务领域，苹果始终坚持销售和租赁模式，而不是基于订阅的流媒体服务的快速增长。自从iPhone和iPad问世以来，苹果唯一成功的业务就是可穿戴设备。苹果手表是去年销量最高的智能手表，但该设备依赖于iPhone，这意味着苹果不会面临竞争，竞争对手的智能手表可以与各种智能手机配合使用。这就是为什么沃尔玛支付，一种可以在任何手机上使用的移动支付服务，在美国比苹果支付更大，尽管后者在世界各地有明显的优势。如果iPhone不再是苹果可靠的增长引擎，特别是当它的用户群开始萎缩时，库克需要在每个市场上努力保持自己的优势或赶上竞争对手。

G | 这意味着耳机、智能扬声器和PC市场在质量和价格上更具前瞻性的竞争：在提高音乐数量的同时，在音质和推荐质量方面与Spotify展开竞争；引入与Netflix相当的视频服务。它还意味着将服务和Apple Watch与Apple平台分离，尽可能消除它们对iPhone和其他Apple设备的依赖，并允许iPhone用户使用其他供应商的设备。今年，苹果采取了一些明显的措施，使其服务不再局限于其平台：iTunes视频商店将推出三星的新智能电视，竞争对手的设备将开始支持苹果的irplay和homekit功能，使iPhone用户可以在各种型号的电视上传输内容，并使用各种类型的智能hom。电子设备。然而，这远不是所谓的平台独立性。平台独立性是苹果成为Spotify和Netflix等服务提供商的最重要因素。对苹果来说，摆脱对iPhone的依赖是一个痛苦的过程。股市不仅会惩罚苹果过于乐观的行为，而且苹果进入的每一个市场的重要性也会增加。